Automated Campaigns

Event Marketing

Every event gets a full paid advertising campaign across Facebook and Instagram — created automatically, launched on schedule, optimized for local reach.

How It Works

When a golf tournament is booked, the marketing campaign builds itself. No manual ad setup. No design bottleneck. The system handles it.

Event Booked

Tournament confirmed with partner course. Event details entered into Salesforce.

Webhook Fires

n8n automation triggered. Pulls event name, date, location, course imagery.

Ads Built

6 ad creatives generated from templates. Copy populated, images uploaded to Meta.

Campaign Live

Campaign, ad sets, and ads created via Meta Marketing API. Budget and schedule set.

Results Tracked

Performance logged back to Salesforce. Spend, impressions, clicks, registrations.

Automation Pipeline

Salesforce → Webhook → n8n Workflow → Meta Marketing API → Facebook + Instagram Ads

Event booking triggers the full chain. No manual intervention required.

Campaign Structure Per Event

Each tournament gets 6 ad creatives across a 4-phase campaign running 4 weeks before the event. Facebook and Instagram simultaneously.

Awareness

4 weeks before event

Reach 15,000–25,000 local impressions. Announce the event, build excitement.

Ads: 2 ads — single image + carousel Budget: $10–$15/day Phase total: $140–$210

Engagement

2 weeks before event

Drive registrations from warm audience. Retarget website visitors and ad engagers.

Ads: 2 ads — short video/Reel + carousel Budget: $15–$20/day Phase total: $105–$140

Urgency

1 week before event

Last-chance conversions. Narrowest targeting — people who visited registration page.

Ads: 1 ad — Stories ad with countdown Budget: $20–$25/day Phase total: $140–$175

Last Call

Day before event

Fill remaining spots. Target warmest audience only.

Ads: 1 ad — Stories with final CTA Budget: $25 one-time Phase total: $25

6 Ad creatives per event

$400–$550 Total ad spend per event

25,000+ Targeted local impressions

Nonprofit CPM averages ~$15 and CPC averages $0.36 — roughly 68% below industry average. A small budget delivers outsized reach for local event promotion.

Ad Formats Used

Each format is selected for its strengths at different stages of the campaign. All creatives are built from Canva templates and event-specific course imagery.

Single Image Ad

Auto

Event announcement, registration open. Hero course photo with event details overlay.

Facebook + Instagram Feed

Carousel Ad

Auto

Multiple selling points: course beauty, prizes, charitable cause, past event highlights. 3–5 cards per carousel.

Facebook + Instagram Feed

Short Video / Reel

Course flyover footage, past event highlights, participant testimonials. 15–30 seconds. Highest organic reach.

Reels, Stories, Feed

Stories Ad

Auto

Full-screen vertical. Countdown to event, last-chance registration. Strong urgency CTA.

Facebook + Instagram Stories

Event Response Ad

Auto

Drives RSVPs directly to Facebook Event page. Attendees get automatic reminders from Meta.

Facebook

Lead Gen Ad

Auto

Collects registrations inside the platform — no redirect needed. Syncs leads to Salesforce via n8n.

Facebook + Instagram

Auto = Generated programmatically from templates via the Meta Marketing API. Video/Reel ads require manual footage but can be scheduled and launched automatically once the asset is uploaded.

Targeting Strategy

Every campaign uses layered targeting — starting broad for awareness, then narrowing to warm audiences for conversion.

Cold Audience

Phase 1: Awareness

25-mile radius around course location
Age 30–65
Interests: Golf, charity events, outdoor recreation
Behaviors: Engaged shoppers, event attendees

Warm Audience

Phase 2: Engagement

Website visitors (Meta Pixel retargeting)
People who engaged with Phase 1 ads
Facebook Page engagers (last 90 days)
Instagram profile visitors

Hot Audience

Phases 3–4: Conversion

Registration page visitors (didn't convert)
People who clicked "Register" in earlier ads
Email list custom audience
Lookalike audience from past registrants

One-Time Setup

CMTG handles all Meta platform configuration. Once complete, the automation runs hands-free for every future event.

Meta Business Portfolio

Central hub for Page, Instagram, Ad Account, and team access management.

Required

Facebook Page + Instagram Business

Link both accounts under the Business Portfolio. Required for any advertising.

Required

Ad Account + Payment Method

Create dedicated ad account for Fore Feathers. Add payment method for ad spend.

Required

Meta Developer App

Required

Business Verification

Submit nonprofit documentation (EIN letter) to Meta. Unlocks advanced API access. 3–7 business days.

Required

System User Access Token

Non-expiring API token scoped to the ad account. Used by n8n for all automated calls. Doesn't break when staff changes.

Required

Meta Pixel

Install tracking pixel on forefeathers.org. Enables retargeting, custom audiences, and conversion tracking.

Recommended

n8n Workflow Build

Build the event-to-ad automation workflow. Webhook trigger, API calls, Salesforce logging, error handling.

CMTG Delivers

What This Replaces

Without automation, promoting each event on Meta requires:

Manually logging into Ads Manager
Uploading images one at a time
Writing ad copy from scratch each event
Setting targeting parameters by hand

Remembering to launch each phase on time
Manually checking performance daily
Copying results into spreadsheets
~4–6 hours of manual work per event

With automation: 0 hours of manual ad management. The system does it all.

Ad Spend & ROI

Per-Event Ad Budget

Phase	Duration	Cost
Awareness	2 weeks	$140–$210
Engagement	1 week	$105–$140
Urgency	1 week	$140–$175
Last Call	1 day	$25
Total per event	~4 weeks	$400–$550

What That Buys

Targeted Impressions 25,000–35,000

Within 25 miles of each course

Link Clicks 1,000–1,500

At nonprofit avg CPC of $0.36

Registration Page Views 600–900

Estimated 60% click-through to registration

Cost per Registration $5–$10

For a $150+ tournament entry — strong ROI

Annual projection: At 4–6 events per year, total Meta ad spend is $1,600–$3,300/year. Combined with the free Google Ad Grants ($120K/year), Fore Feathers will have a marketing engine that rivals organizations 10x its size — for under $300/month.

Meta Nonprofit Benefits

Free for 501(c)(3) Organizations

Facebook Donate Button — embedded on Page and posts, zero transaction fees
Facebook Fundraisers — supporters create fundraisers on your behalf
Meta Business Suite — full platform access at no cost
Meta Marketing API — programmatic ad management, no API fees
Lower CPM/CPC rates — nonprofits average 68% below industry CPC

What Meta Does Not Offer

No standing ad grant program — unlike Google's $10K/month Ad Grants
Occasional ad credits — Meta distributes credits during specific initiatives, not reliably
Monitor TechSoup and Goodstack — both have historically distributed Meta ad credits to member nonprofits

Strategy: Budget for real ad spend. Treat any future credits as a bonus.

Tools & Skills Required

Everything needed to build and run the automated marketing pipeline. CMTG handles all technical implementation.

Meta Business Suite

Free

Campaign management dashboard, post scheduling, inbox, analytics

Managed by: Fore Feathers

Meta Marketing API (v21.0)

Free

Programmatic campaign creation, ad set scheduling, creative upload, performance reporting

Managed by: CMTG

n8n (self-hosted)

Free (existing infrastructure)

Automation engine — webhook trigger, API orchestration, error handling, Salesforce sync

Managed by: CMTG

Canva Pro

Free (nonprofit)

Ad creative templates — event flyers, carousel cards, Stories graphics, video thumbnails

Managed by: Fore Feathers

Meta Pixel

Free

Website tracking for retargeting, custom audiences, and conversion measurement

Managed by: CMTG

Salesforce

Free (Power of Us)

Event records trigger campaigns. Performance data logged back for reporting and donor attribution.

Managed by: Fore Feathers

Additional cost to Fore Feathers: $0

All tools are either free or already included in the nonprofit stack. The only variable cost is actual ad spend ($400–$550 per event), which Fore Feathers controls directly through their Meta Ad Account payment method.