Operations
Repeatable systems for onboarding course partners, running events, and managing marketing collateral.
Course & Event Partner Onboarding
A standardized, repeatable process. When a new course partners with Fore Feathers, here's exactly what happens.
Course Information (Required)
- Official course name, full address, tribal affiliation
- Associated resort/casino name
- Website URL, phone number, email
- Holes, par, yardage, slope, rating
- Course designer, year opened, green fee range
- Notable features and signature holes
Contact People (Required)
- Primary Event Contact — logistics coordination
- GM / Director of Golf — formal communications
- Marketing / PR Contact — co-marketing, social media
- Day-of Contact — on-site during event
- Billing / Finance Contact — invoicing, payments
Visual Assets (Print-Quality Required)
- Course logo — Vector (SVG/AI/EPS) + high-res PNG
- Landscape/aerial photos — 300 DPI, 3000px+ (3-5 images)
- Signature hole photos — 300 DPI, same specs (2-3 images)
- Clubhouse/resort photos — 300 DPI (1-2 images)
- Resort/casino logo — Vector + PNG
- Tribal seal — Only if tribe approves (optional)
No watermarks. No phone photos. No screenshots. Horizontal orientation preferred. Include photo credits if required.
Social Media & Permissions
- Instagram, Facebook, X/Twitter, LinkedIn handles
- YouTube, TripAdvisor, Google Business URLs
- Permission to use course name in marketing
- Permission to use photos in print/digital
- Permission to tag course on social media
- Permission to film/photograph during event
- Material review requirements (if any)
Onboarding Timeline
How Partners Submit Materials
Google Drive (Preferred)
Shared folder with sub-folders: Brand Assets, Course Info, Contracts. Course uploads directly.
Send to events@forefeathers.org. Team files into Google Drive.
Large Files
WeTransfer or similar for photo packages over 25MB.
Internal Workflow (After Materials Received)
Salesforce Record
Create Course Partner record, link to Event, attach contacts, upload agreements
Website Update
Create or update course page using partner assets. Add to /courses or create /showcase/[slug]
Canva Design
Event flyer, social graphics, program booklet, sponsor signage, email template, banners
Marketing Launch
Social announcements (tag course), email blast, website update, begin sponsor outreach
Canva Design Workflow
All visual design through Canva Pro (free for nonprofits). Repeatable templates for every event.
Pro tip: Create a "Tournament Kit" folder in Canva. For each new event, duplicate the folder and customize. Every tournament gets faster than the last.
Tournament Prize Program
Every tournament features micro-games — closest to pin, longest drive, hole-in-one challenges, putting contests. Winners need prizes. Fore Feathers handles this through tournament-specific digital prize cards co-branded with the host course and powered by Stripe — giving both Fore Feathers and the course a marketing asset.
Every Card Is Tournament-Specific
Prize cards aren't generic — they're designed for each event. The card features both the Fore Feathers brand and the host course, making it a co-marketing piece both organizations can promote.
The host course can promote the prize cards in their own marketing — "Play in the Hummingbird Classic and win prize cards redeemable at our pro shop." It drives registrations for both organizations.
Sponsor Funds Prize
A sponsorship partner donates a prize amount via Stripe. Any amount — tied to a specific micro-game and tournament.
Prize Card Created
Tournament-specific card designed with course branding, event artwork, winner's name, and prize amount.
Winner Receives Card
Emailed instantly at the awards ceremony or scheduled delivery. Personalized with the contest they won.
Winner Redeems
Spend at the host course pro shop, Fore Feathers store, future events, or anywhere Visa is accepted (Phase 2).
Typical Tournament Micro-Games
Implementation Phases
Branded Digital Gift Cards
Immediate — no development required. Uses Cardivo (Stripe Verified Partner) for tournament-branded digital gift cards redeemable at the Fore Feathers store and host course.
- Co-branded card design — Fore Feathers + host course logos + event artwork
- Any prize amount — set per micro-game based on sponsor contribution
- Named prizes — "Longest Drive Champion — Hummingbird Classic at Yocha Dehe"
- Instant or scheduled email delivery to winners
- Redeemable at forefeathers.org and host course (merch, green fees, events)
- Unused balance persists as Stripe customer credit
- Course can promote prize cards in their own marketing channels
Stripe Issuing — Visa Prize Cards
As events scale, upgrade to Stripe Issuing for real Visa prepaid cards. Winners can spend anywhere Visa is accepted — host course pro shop, other partner courses, restaurants, anywhere.
- Virtual Visa cards issued instantly via API or dashboard
- Any prize amount — loaded based on sponsor contribution
- Spending controls — restrict to golf courses, sporting goods, pro shops
- Set expiration (e.g., 90 days) and geographic limits (US only)
- Custom-branded physical cards with tournament artwork (+$3.50/card, 2-week lead)
- Real-time spend tracking — course sees redemptions at their pro shop
- Funds sourced directly from Stripe balance (sponsor payments)
Example: Hummingbird Classic at Yocha Dehe
How the prize program looks for a single tournament. Amounts are flexible — set per event based on what sponsors contribute.
| Micro-Game | Prize Type | Funded By | Example Amount |
|---|---|---|---|
| Closest to Pin (Hole 7) | Tournament Prize Card | Tee box sponsor | Sponsor sets amount |
| Longest Drive (Hole 14) | Tournament Prize Card | Tee box sponsor | Sponsor sets amount |
| Putting Contest | Tournament Prize Card | Gold sponsor | Sponsor sets amount |
| Straightest Drive | Donated Goods | Course pro shop | In-kind |
| Beat the Pro | Tournament Prize Card | Presenting sponsor | Sponsor sets amount |
| Hole-in-One Challenge | Major Prize (insured) | Title sponsor | Varies |
| Prize amounts are 100% flexible. Each sponsor decides how much they contribute to their micro-game. Platform fees can be passed to the sponsor, making prize cards $0 cost to Fore Feathers. | |||
How the Host Course Markets This
Because every card is tournament-specific with the course's branding, the host course has a direct incentive to promote the event and the prizes. Examples of what the course can post:
- "Win a Yocha Dehe prize card at the Hummingbird Classic — redeemable in our pro shop"
- "Closest to Pin on Hole 7 wins a prize card for rounds at Yocha Dehe"
- "Register for the Hummingbird Classic — prizes courtesy of our sponsors"
- "Our pro shop is a redemption location for Fore Feathers tournament winners"
This turns every partner course into an active promoter of the tournament. They're marketing the event because the prize cards drive traffic back to their business.
Why Prize Cards Beat Cash
- No tax reporting hassle — cash prizes over $600 require 1099 filing. Gift cards for goods/services avoid this complexity.
- Money stays in the ecosystem — winners spend at the host course pro shop, Fore Feathers store, or future events.
- Co-branded — every card features both Fore Feathers and the host course. Both orgs benefit.
- Trackable — Stripe records every redemption. Know exactly what winners buy and when.
Sponsors Love This
- Their name on the card — "Longest Drive Prize sponsored by [Company] at Yocha Dehe"
- Instant proof of impact — sponsors see redemption data: when, where, how much.
- Any amount works — $50 or $500, the system handles it the same way.
- Simple to fund — pay via Stripe link. No checks, no cash, no logistics.
- Tax deductible — sponsor contributions to a 501(c)(3) are deductible.