Course Partnership Outreach
How we pitch new courses, present their brand on the Fore Feathers platform, and convert prospects into event partners — using hidden showcase pages, real imagery, and professional outreach templates.
The Hidden Showcase Strategy
Every pitch to a new course partner comes with a private preview URL showing exactly what their course looks like on the Fore Feathers platform. The course contact sees a real, polished page — not a mockup, not a PDF — and they can share it with their team. When they say yes, we flip the page from hidden to public.
Research the Course
Pull real imagery from their website, gather course stats, tribal affiliation, designer, signature holes. We have 75+ indigenous courses already cataloged.
Build the Showcase Page
Create a private page at /showcase/[course-slug] using their actual professional photography, course data, and a mock event listing. Not linked from any public navigation.
Send the Pitch
Professional outreach email with the private URL. The course sees their brand presented beautifully alongside the Fore Feathers mission. Track visits via UTM parameters.
What Each Showcase Page Contains
Real Imagery, Not Stock Photos
Every showcase page uses the course's actual professional photography — pulled from their website, media kit, or provided directly. This is critical: when a golf director sees their own course presented this way, the partnership feels real, not hypothetical.
Image Sourcing Priority
- 1 Course media kit — If the course has a press/media section, pull high-res images directly. Most casino resort courses have extensive media libraries.
- 2 Course website hero images — The homepage and gallery sections always have their best shots. These are the images they chose to represent themselves.
- 3 Google Maps / review sites — Aerial views from Google Earth, TripAdvisor, or Golf Advisor can supplement when website images are limited.
- 4 Requested directly — After initial outreach, ask for their media kit. This signals professionalism and gives us permission to use their assets.
Current Partner Imagery
Our four featured partner courses now use actual course photography from their own websites — aerial drone shots, signature hole photos, clubhouse views. This is the standard for every new course we add.
Outreach Communication Templates
Three-touch outreach sequence for converting prospects into partners.
Initial Outreach — Cold Introduction
Subject: Partnership Opportunity — Fore Feathers x [Course Name]
Hi [First Name],
My name is [Name] and I'm with Fore Feathers, a nonprofit based in Stockton, California that uses charity golf tournaments to fund youth programs, elder golf access, and community wellness.
We specifically partner with indigenous-owned and tribal golf courses because we believe these courses represent some of the best golf in the country — and they deserve more visibility.
I took the liberty of building a preview of what [Course Name] could look like as a featured partner on our platform:
https://forefeathers.org/showcase/[course-slug]?utm_source=outreach&utm_medium=email&utm_campaign=[course-slug]
We'd love to explore hosting a charity tournament at [Course Name]. Our events bring 50-100+ golfers, local sponsors, and media coverage — and every dollar raised goes back into the community.
Would you have 15 minutes this week for a quick call? I'd love to learn more about your events calendar and see if there's a fit.
Best,
[Name]
Fore Feathers
[phone] | forefeathers.org
Follow-up — Value Proposition (Day 5-7)
Subject: Re: Partnership Opportunity — what our partners receive
Hi [First Name],
Following up on my note last week. I wanted to share a few specifics on what a Fore Feathers partnership looks like for the course:
What [Course Name] Gets:
- Featured placement on forefeathers.org with professional showcase page
- 50-100+ golfers for a full-day charity tournament
- Social media exposure across all Fore Feathers channels (Instagram, Facebook, X, LinkedIn)
- Google Ads promotion ($10K/month advertising budget through Google Ad Grants)
- Professional event photography and video coverage
- Co-branded marketing materials promoting the course
- Association with a 501(c)(3) charitable cause (tax benefits for sponsors)
What Fore Feathers Handles:
- All event marketing, registration, and payment processing
- Sponsor recruitment and management
- Event logistics, check-in, scoring, and awards
- Post-event social media coverage and thank-you communications
Here's that preview again: forefeathers.org/showcase/[course-slug]
Happy to jump on a call anytime. What works for you?
Best,
[Name]
Soft Close — Social Proof (Day 12-14)
Subject: [Course Name] + Fore Feathers — quick update
Hi [First Name],
Quick note — we just confirmed our 2026 event calendar with our current partners:
- Yocha Dehe Golf Club (Cache Creek Casino Resort)
- The Links at Rolling Hills (Rolling Hills Casino & Resort)
- Teleli Golf Club (Black Oak Casino Resort)
- Journey at Pechanga (Pechanga Resort Casino)
We're looking to add 2-3 more partner courses for 2026-2027 events. [Course Name] would be an incredible addition — your [specific compliment about the course, e.g., "links-style layout" or "Sierra Nevada setting"].
No pressure at all. If the timing isn't right now, we'd love to stay connected for future opportunities.
Either way, your showcase page will stay live: forefeathers.org/showcase/[course-slug]
All the best,
[Name]
Tracking & Analytics
Every outreach link includes UTM parameters so we know exactly which courses are engaging.
URL Structure
https://forefeathers.org/showcase/[course-slug]
?utm_source=outreach
&utm_medium=email
&utm_campaign=[course-slug]
&utm_content=touch-1
What We Track
- Page views per showcase page
- Which outreach touch drove the visit
- Time on page (engagement signal)
- Return visits (high-intent signal)
- CTA clicks ("Partner with Fore Feathers")
Pipeline Stages
- Researched — Course data compiled
- Page Built — Showcase live
- Contacted — Outreach sent
- Engaged — Page visited / replied
- Call Scheduled — Meeting booked
- Partnered — Event confirmed
Salesforce Integration
- Each course = Salesforce Lead
- Pipeline stage tracked in CRM
- All outreach logged with dates
- Convert Lead → Course Partner on close
- Dashboard: outreach pipeline, conversion rate
First Outreach Batch — High-Value Targets
Based on our directory of 75+ indigenous courses, these are the top prospects for the first outreach wave. Prioritized by course quality, proximity, and event potential.
| Course | Location | Tribe | Why Target |
|---|---|---|---|
| Barona Creek Golf Club | Lakeside, CA | Barona Band of Mission Indians | Top-rated San Diego course, strong event infrastructure |
| We-Ko-Pa Golf Club | Scottsdale, AZ | Fort McDowell Yavapai Nation | Two championship courses (Cholla & Saguaro), premier destination |
| Talking Stick Golf Club | Scottsdale, AZ | Salt River Pima-Maricopa | 36 holes, O'odham & Piipaash courses, massive capacity |
| Circling Raven Golf Club | Worley, ID | Coeur d'Alene Tribe | Gene Bates design, consistently ranked top public course |
| Sewailo Golf Club | Tucson, AZ | Pascua Yaqui Tribe | Notah Begay III design, casino resort, strong charity alignment |
| Whirlwind Golf Club | Chandler, AZ | Gila River Indian Community | Two courses (Cattail & Devil's Claw), Wild Horse Pass resort |
| Towa Golf Resort | Santa Fe, NM | Pueblo of Pojoaque | Hale Irwin design, stunning New Mexico landscape |
| Turning Stone Resort | Verona, NY | Oneida Indian Nation | Three courses, Rick Smith & Tom Fazio designs, East Coast anchor |
Full directory of 75+ courses available at research/content/indigenous-courses-directory.md
The Playbook
For every new course we want to partner with: research, build a showcase page with their real imagery, send three outreach touches, track everything in Salesforce.